Blogging overrides marketing?
Interesting to see that blogging could be the new “make or break” for a product:
http://www.bbc.co.uk/blogs/technology/2008/11/can_stephen_fry_kill_a_gadget.html
Is this because blogging is so immediate – so you’re much more likely to put down your first impressions? A powerful argument for ensuring that you get that all those consumability niggles sorted…
Tags: blogging, consumability, first impressions
November 28th, 2008 at 17:45
The idea of getting a ‘friendly expert’ review is not all that new. For example, we all have a friend who knows someone who knows about the thing we want to know about, be it cars, PCs, Concrete and so on. The problem has always been getting to the expert resource in time for it be useful and being able to search your personal network accurately and efficiently. Perhaps Blogging technologies are unlocking a much wider range of expertise?
November 28th, 2008 at 22:13
Who would have thunk it? There *are* blogs about concrete: http://www.concretenetwork.com/iframe.aspx?URL=/blogs/jeff_girard/